Can Secrets of Digital Marketing Make You a Billionaire ?
Is 2021 the right time to start your Digital Marketing career ?
Do you want to start earning some extra income in Online Business ?
Are you fed up with your long hours job ?
Are you not able to grow your startup ?
If your answer is “yes” to any of the above questions, then my dear friend you are at the right station. In this article I am going to talk about the secret weapons of Digital Marketing which can make you a billionaire.
Whether you are a beginner, a student, a freelancer or an entrepreneur. By the end of the article, you will have a clear road map in your mind about the fundamentals of marketing, an algorithm to start and how to proceed in your business.
Before getting in to the topic, you should have a basic idea about
What marketing is ?
It’s not about creating a product and selling it.
Marketing is the process of developing, promoting, pricing, selling and delivering products and services. Marketing is based on science not on creativity.
Now, What is Science involved in ?
Marketing starts before the creation of the product. It includes understanding the economic state of the target audience, interacting with the audience to know about the problems and building trust, then finding a unique and affordable solution. Basically it is like sending the right message to the right person at the right time.
Robert Kiyosaki author of Rich Dad Poor Dad says
“As an entrepreneur your job isn’t to make money. It’s to solve a problem.”
didn’t get it ?
let’s look at an example to get it easily, the case study of Zomato
Zomato is one of the brands which have grown exponentially.
Developing Trust
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews and other details. It provided in-depth information of over 1.4 million restaurants across 23 countries. During these years, the company has built trust over the audience.
Finding Problem and Then Providing Solution
But then Zomato engaged with the target audience of the age group between 18–35 years, understood the budget of the audience and collected data over the years, they realized that people are a little bit of lazy to go to restaurants and have food. What if they deliver the food at home !
Valuable service and hence wonderful rewards
This idea worked so well and has converted it into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Zomato has put in a lot of efforts in SEO. As per Ubersuggest data in July 2019, it ranks in India for 816,952 keywords. It’s organic traffic is 6,719,882 users per month. But now it is in 2021 near about 15,046,330 keywords with a tremendous organic traffic of 60 million
Summary
If you want to be successful in your dream business, you need to develop the trust with the existing and new customers. Also make sure that you provide a valuable product or service which fits the target customers. Marketing is just a medium to sell a product but not more important than the product. A great product will sell itself and convert your customers into brand ambassadors. After a certain time, if your product performs well in the market, then there will be no need for marketing.
Be the only One
Be the only one in your niche. When we think of the best budget mobile phone the first few brands that come to mind are Redmi and Real me whereas when we think of luxury or premium product in mobile phones then the first priority of most of the people is Apple’s iPhone. These brands have become a leader in a particular niche. So, it is not necessary to be no. 1 be the only one.
Digital Marketing Vs. Traditional Marketing
If the medium used for marketing is digital like websites, blogs, and social media platforms then it is digital marketing.
Traditional marketing on the other hand involves traditional channels, like billboards and printed media.
Traditional Marketing relies on offline strategies, including direct sales, direct mail (postcards, brochures, letters, fliers), trade shows, printed magazines, newspapers, coupon books, billboards, radio, and television.
Although various traditional methods such as TV ads have a reach of 800 million people but there is a missing connection of emotions and trust which can be made by humans only by interacting with the target audience.
On the other hand Digital Marketing includes Websites, Blogs, Various Social media Platforms (Instagram, Facebook), Emails.
The only requirement of digital marketing is a laptop or pc and a good internet connection. The most important benefit of digital marketing is that you can connect with the customers. Also there are infinite opportunities since due to Corona effect in 2020 over 80% of the companies have shifted their business online.
Are you getting a burden of all the stuff and information ?
No worries, Let’s have a look at the basic algorithm on how to proceed in it ?
CATT Marketing Funnel
Is it sounding complicated ?
let’s have a look in a simple way.
Wealth = n^ CATT
Where n represents a niche . All your success and wealth depends upon the niche you choose. To start as a beginner choosing a niche is the first and most important step.
I know that now you have a question, How do I select my niche ?
Here is your answer,
Your niche is a combination of anything which has a market value and you are talented and passionate about it.
Content
Create useful content that attracts people from your niche and gives some value in their life.
You may have doubts about where to add your content ?
You can add content on your website, Youtube channel or at any other platform at which your audience is more likely to respond.
Attention
After adding content your will start having responses. Guide your audience and have people’s attention which is the most valuable asset in this era. Derive traffic to your website or any platform
Trust
Build trust with your audience, communicate regularly and provide valuable information.
Transaction
Once you have built trust you can easily sell your service or affiliate products with the target audience. The final step is convert your leads into customers.
Now one of the obvious question in the mind that,
How can I apply the algorithm at different platforms ?
No worries, I am here to guide you about everything. So your answer is,
Integrated Digital Marketing Technique
Doesn’t it sound interesting ?
One of the most common reasons that people fail to get on the right track of marketing of their product or service. Usually, they work on any one or two methods of the above and expect to get sufficient returns. But it doesn’t work well. Gone are the days, when one of the marketing techniques made an impact. Thus, not able to convert leads into customers.
As the name suggests Integrated Digital Marketing — You have to market the service at all the digital channels or techniques with interlinking. It includes
- Content marketing
2. Email marketing
3. SEO
4. Paid advertising
5. Social media
In simple meaning, you have to make use of each and every technique to increase the overall impact of your service.
Personal Branding : Mass Trust Blueprint
Building your personal brand is the process to create and influence the public perception of an individual differentiating from the rest of competition.
People want to hear from the people, not from the brand. The best known will always beat the best. Here are the 9 Basic rules to develop a personal brand.
Have a focus Decide your niche and at one time have focus only in a particular field.
Be genuine Be genuine and authentic to your audience. Have focus on customers not on the competitors.
Be consistent You have to maintain consistency across your communication channels and appearance. Don’t underestimate how tiny inconsistencies can derail personal brand effectiveness.
Be ready to fail You can’t become your dream personnel brand in your first attempt. You will fail multiple times, don’t be afraid of it. Rise above failure and try again and again to succeed.
Create a positive impact Keeping a positive attitude and helping others will only help healthily grow your brand in the long run.
Follow a successful example Do follow the various successful personalities in your business field. Read their articles and case studies.
Live your brand It’s easier when initially creating a personal brand to have your actual lifestyle and brand be one and the same.
Tell your story The best marketing of your personal brand is by word of mouth. Tell your story in public speaking and events. They will recognize you more by your story.
Leave a legacy The next step is to think about the legacy that you’ll leave behind.
Evolution of personnel brand
MASSTRUST = MASS and TRUST. Personal branding helps you to build mass trust over your community which is going to be the reason for your success. A personal brand is a lifelong project that constantly evolves and changes. It gives rise to various personnel brands. It’s evolution involves
Learn — Work — Blog — Consult — Mentor
Learn
Everyday learn something new and there is no limit to it. When you learn, you grow and your thought process improves.
Work
Learning is not enough only, you will have to take actions, experiment new ideas which will give some positive and some negative results. This work experience will help to achieve mastery in it.
Blog
If you achieve mastery in any field, do write about it. It will help Beginners to learn from you. It will also increase your personal branding and give a positive attitude when you get feedback.
Consult
After reaching a certain level of mastery you can start consulting. Even there are various high paying jobs and startups for consults.
Mentor
Mentoring is teaching others what you have learned. It makes you understand the concepts better. It’s not necessary that you should be a 10/10 expert to start mentoring. Even if you are at a level of 5/10 , then you can teach a person at 3/10 level.
Conclusion
Now we have learned all the aspects of marketing, personal branding , integrated digital marketing, CATT funnel and mass trust blueprint.
These all are the weapons and if you follow them wisely nobody can stop you to become a billionaire, so it’s your turn to move ahead.
All The Very Best !
Note : This article is a part of Digital Deepak Internship Program.